1934 Packard Sales Information
About the 1934 Sales Brochure
To- ALL PACKARD SALESMEN
A sale is BUILT.
A sales man is a BUILDER.
The best sales men plan carefully before they BUILD.
Hence this portfolio. The text and booklet content of it consists of Eleventh Series sales tools.
For the COME-UP prospect who buys with logic and reason, with perhaps aneconomic background for his conclusions, we have several tools. For the COME-BACK buyer we have certain, tools and for the GOME-OVERbuyer certain other tools, each with a definite ability. Your firstjob then, in the beginning of a sale, is one of analysis - diagnosis,and in this portfolio text we have provided not only the tools for routine and every day use, but certain sections have been devoted to the special problem of certain individual prospects.
For the pockets in this portfolio the following booklets, catalogs etc.,are supplied through the factory and we hope that no really seriousminded salesmen will leave his showroom without first making surethat an ample supply of each of these booklets and catalogs are in his "tool kit".
As this is written the following are in process of construction. They will be released within a week or two and your employer will beprovided with a sufficient supply. From time to time additional booklets and literature will be supplied for each registered portfolio.”
PackardEight Paint and Upholstery
SuperEight Paint and Upholstery
CustomCars Paint and Upholstery
PackardTwelve Paint and Upholstery
Chassiand Body Dimensions
BodyDimensions and Drawings
QUESTIONSAND ANSWERS MECHANICAL CONSTRUCTION SECTION
STANDARDPRESENTATION-FACTORY LITERATURE SECTION
Whythe Packard Price
LeBaronSpeedster Runabout, Style 275
LeBaronPhaeton, Style 280
DietrichConvertible Sedan, Style 4070
DietrichSport Sedan, Style 4182
DietrichConvertible Victoria, Style 4072
DietrichStationary Coupe, Style 4068
DietrichConvertible Runabout, Style 4071
LeBaronAll-Weather Town Car, Style 859
LeBaronAll-Weather Cabriolet, Style 858
Packard8, LaSalle 8, Buick 8, Studebaker 8, Nash 8
PackardSu 8, Pierce Arrow 8, Cadillac 8, Lincoln 12
Packard12, Cadillac 16, Cadillac 12, Pierce Arrow 12, Lincoln 12
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Paper Weight 61 lbs
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